By Mark Tullis | Posted - Feb 14th, 2024





Crumbl Launches Apple Vision Pro App

Crumbl, a leader in the culinary tech space, has created a new spatial computing app available on the cutting-edge Apple Vision Pro, running on the revolutionary visionOS. The Crumbl Cookie App is the first food and beverage apps supported on visionOS. This app marks a significant milestone in Crumbl's commitment to staying at the forefront of technology and enhancing the user experience for their patrons.

Crumbl's app for the Apple Vision Pro is designed with a streamlined order flow, offering Crumbl fans a seamless and efficient way to indulge in their favorite cookies. Leveraging high-quality, high-definition images, the app presents a visually immersive experience that engages users from the moment they enter the platform. The simplified interface incorporates autofill options, minimizing the need for extensive typing, and ensuring a swift ordering process for Apple Vision Pro users.

"In our commitment to innovation and excellence, Crumbl remains steadfast in our pursuit of redefining the confectionary landscape through the seamless integration of technology and baking mastery. With an unwavering dedication to pushing boundaries and delighting palates, we look forward to continuing the journey as a leading tech-driven bakery, consistently delivering unparalleled taste and tech experiences to our cherished patrons," said Jason McGowan, CEO and Co-Founder of Crumbl. "Our new app is a game-changer, designed with our customers in mind. I'm thrilled for them to experience its convenience and efficiency firsthand."

Incorporating user-centric features, the Crumbl Cookies App for Apple Vision Pro enhances the overall experience through:

  • Immersive Animation: The app introduces an animation for adding cookies to an order, allowing users to visually track their selections as they make their way to the iconic Pink Box. This innovative approach deviates from the conventional iOS app version, where cookies automatically appear in the Pink Box after selection.
  • Express Ordering: A new Express Ordering section offers an automated pre-selected variety 4-Pack or 6-Pack Box of cookies, providing users with a convenient and time-saving option for their cravings.
  • Default Delivery Options: Ordering through the Crumbl Cookies App defaults to delivery, with the flexibility to easily switch to curbside pickup or in-store pickup, catering to the diverse preferences of users.
  • Effortless Payment: The payment method defaults to Apple Pay, ensuring a secure and frictionless transaction process.
  • Receipt and Status Viewing: After placing an order, users are directed to a receipt view where they can conveniently track their order and monitor the delivery status, contributing to a transparent and informed consumer journey.
  • Integration with Siri: The Crumbl Cookies App for Apple Vision Pro is also compatible with Siri.

Users can initiate orders effortlessly by simply saying, "Siri, order Crumbl cookies," automating the delivery ordering process and allowing users to multi-task within Apple Vision Pro. Users can also order pickup through Siri by saying, “Siri, order Crumbl cookies for pickup.”

The Crumbl Cookies App for Apple Vision Pro is available on the App Store on visionOS. See video simulation below of Crumbl's iOS app experience.

“When starting this project, we considered porting our existing iOS app to visionOS, but we learned this new platform creates a lot of new opportunities for designing and building an app. With new user interaction such as Apple Vision Pro’s eye tracking, we learned the importance of providing visual feedback. Because of this, we decided we could create a greater experience specifically designed for Apple Vision Pro,” said Colton Lemmon, Sr. Software Engineer (iOS) at Crumbl.

Crumbl is a leading innovator in the culinary tech space, redefining the cookie experience through cutting-edge technology and a commitment to excellence. Crumbl Cookies’s mission is to bring friends and family together over a pink box of beautifully decorated cookies. Crumbl was founded in 2017 in Logan, Utah, by Jason McGowan and Sawyer Hemsley. Based in Lindon, Utah, Crumbl is said to be the fastest growing cookie company in the US. Currently, it has over 900 locations operating in 50 states, plus Canada and Puerto Rico. Its rotating menu offers new flavors every week, while regularly bringing back crowd favorites and unique original recipes, all served up in Crumbl's iconic Pink Boxes.

Visit Crumbl's website for more information about the company, its technology, and its cookies.


Mark Tullis
About the Author

Mark Tullis - Mark is Co-founder and Editor of TechBuzz News. Born and raised in Ogden, Utah, Mark attended Weber State, Brigham Young, and Tufts Universities. He has been involved in tech, media, publishing and education since the 1980s. He enjoys spending time with his family, hiking, and playing the saxophone.



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