By Mark Tullis | Posted - May 30th, 2023





Cyprus Credit Union Chooses Eltropy

Cyprus Credit Union, based in West Jordan, Utah has chosen Eltropy as its new partner to modernize the credit union’s digital communication strategy. 

Founded in 1928 by 22 Utah Copper Company employees with under $100 in assets, Cypress Credit Union is Utah's longest-serving credit union. Its surcharge-free ATMs are located in more than 5,500 locations through a network of partcipating credit unions. Cypress will use Eltropy's communication platform to integrate digital innovation into a range of financial services that it offers.

"We're excited to work with Eltropy to better serve our members and grow our business," said Buddy Bennett, COO of Cyprus Credit Union. "Eltropy was the obvious choice for us because they are committed to innovation. Through their digital conversations platform, automation, and intelligence, they have a full suite of tools that we need for the future. Eltropy has the leadership, experience and the only platform that could meet our requirements for seamless integrations into lending, collections, marketing, payments, mortgages, digital banking, e-sign, and core banking. We're confident that Eltropy will help us improve efficiencies, give us better reporting and analytics across channels, and help us manage our reputation more actively."

Cyprus Credit Union, headquartered in West Jordan, Utah, chose Eltropy (Milpitas, CA and Lehi, Utah) to replace and enhance a number of current systems, including appointment management, reputation management, and Text messaging, as well as to bring in additional channels to provide value for their membership. Cyprus Credit Union management met recently with the Eltropy team at Loveland Living Planet Aquarium in Draper to kick off the collaboration, pictured above.

Each of these strategic investments will enhance member and staff banking experiences across the enterprise. Eltropy and Cyprus CU have already formed great relationships across multiple layers of both organizations and expect a very successful outcome. The plan is for Eltropy's full Digital Conversations Platform to be rolled out within the year. 

"We're thrilled to welcome Cyprus Credit Union as our newest customer," said Ashish Garg, co-founder and CEO of Eltropy. "They are investing in us, and we are committed to them about this partnership. They understand the importance of improving the conversations and engagement with their members across all channels, seamlessly. Members will be able to engage with Cyprus better and more frequently, get answers to questions much faster, and improve their overall experience. We’re excited that Cyprus will be consolidating systems, workflows and processes into a single platform to serve their members better."

Eltropy's platform provides features that allow credit unions to meet compliance requirements while communicating with members in a way that is fast and efficient. Eltropy's Digital Conversations Platform can help Cyprus Credit Union automate workflows, simplify and speed up responses, and provide members with a seamless experience across all channels, including text and chat.

"We understand the pain points that credit unions face when it comes to digital communication," said Garg. "Our platform is designed to address these pain points and give credit unions the tools they need to serve their members better. As we work with Cyprus and help them meet their digital communication goals over time, we look forward to what the future will bring to their organization and growing base of loyal members."

TechBuzz profiled Eltropy in early December 2022.

Mark Tullis
About the Author

Mark Tullis - Mark is Co-founder and Editor of TechBuzz News. Born and raised in Ogden, Utah, Mark attended Weber State, Brigham Young, and Tufts Universities. He has been involved in tech, media, publishing and education since the 1980s. He enjoys spending time with his family, hiking, and playing the saxophone.



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