ReelTrain Launches Workplace Fulfillment Training Platform
ReelTrain has launched an employee training platform designed to create human happiness and fulfillment in the workplace. The company was co-founded by entrepreneurs Evan Rogers (above right) and Matt Brady (above left).
Based in American Fork, UT and Tempe, AZ, ReelTrain's platform provides users with relevant, curated, employee-generated training content in easy-to-digest chunks. The company says it is the first company to offer employee-curated content in this manner. The platform offers role-based mobile training feeds of employee-uploaded video reels and images or connected content shared through YouTube, Instagram, TikTok and Vimeo. The company says this approach is transformative and very different from traditional training approaches. It produces more effective learning and better retention, says the company, creating lasting change in the workplace.
Since the pandemic, companies have increasingly been moving away from traditional, expensive employee training, according to a 2022 article in the Society for Human Resource Management (SHRM). Instead, employees need “focused, micro-learning opportunities,” including “short videos, online training, mentoring sessions,” SHRM wrote. This stems from studies that have shown most training in today’s corporate world is not only ineffective, but the purpose, timing, and content of the training is flawed.
"Traditional, old-school ways of training just don't work anymore with respect to the way people now consume information,” says Evan Rogers, ReelTrain's CEO. “With traditional training, people are simply checking boxes and aren’t retaining information. ReelTrain is about providing a fun, Chick-Fil-A-like learning experience to every employee. It’s not just about checking a box to complete training. It's about engaging. It's about creating a culture of investing in your employees, and it’s about engaging learning that actually improves job satisfaction—impacting the entire customer service experience.”
ReelTrain has developed a user-friendly and engaging platform that emphasizes authenticity—meaning the employer gets to create its own baseline and then curate easy-to-digest content for its team members, by its team members, through a medium they’re familiar with.
"Understanding that everyone's brain is different, ReelTrain is a training allowing each user to consume information in a way the current working generation has already been trained to consume," says Matt Brady, the company's co-founder and CTO. “However, unlike the never-ending social and news feeds that can be overwhelming, ReelTrain provides team members with a feed they can actually empty out—giving them a sense of accomplishment they aren’t used to.”
With ReelTrain, employeess feel that they, and their experience, are valued as they are asked to help create the organization’s training content. They do this by uploading their own video reels and pictures, or linking to other relevant content, which can then be used to train their peers.
“We need to completely disrupt how we look at how we are training today's workforce,” says Rogers. “We’re confident this is the future of employee training."