Datajoin Unveils Integrations Platform for Adobe and Google Analytics Ecosystems
Datajoin, an Orem-UT-based provider of integration solutions, has released the first-of-its-kind Digital Analytics Integrations for Adobe Analytics and Google Analytics teams. These new integrations take digital analytics platforms beyond website metrics to driving customer acquisition for enterprises.
Datajoin entered into a partnership with Adobe in January and will be unveiling the integrations at the upcoming Adobe Summit in Las Vegas between March 19-23, 2023. In August 2022, Datajoin announced it had raised a $3.5 Million Seed Round led by Sepio Capital (Alemo, California). With the seed round, Datajoin, founded by Sam Fonoimoana, became the first VC-backed and Polynesian-founded tech company in Utah.
“Enterprise businesses spend more than $50B on their tech stack but leave billions on the table because they don’t harness the customer behavior data siloed in their digital analytics” said Sam Fonoimoana, Founder and CEO of Datajoin.
“Datajoin was built to maximize the return on tech spend by enabling sales and marketing teams to integrate their systems with Adobe and Google Analytics so they can get the customer behavior data when they need it and where they need it.”
Unlike other integration tools, Datajoin’s ID resolution tech cracks the code of connecting unknown and known users forming the basis for their Digital Integrations.
By integrating web analytics data with these other systems, businesses can unlock powerful behavioral targeting capabilities that improve lead quality and drive more customers.
“Organizations that leverage customer behavioral insights outperform peers by 85% in sales growth.”
-McKinsey & Company
CRM Benefits
By integrating web analytics data with a CRM system, Datajoin says its customers can not only gain a better understanding of how prospects interact with their website before becoming customers, but sales teams can act on this data in real-time.
Sales teams can now focus on highly interested customers first because they know which prospects are demonstrating buying behaviors on the website and which ones are not—driving more sales at a faster velocity.
Marketing Automation Platform
Datajoin can integrate web analytics data to maximize the value of your marketing automation and ad platforms. Datajoin customers can use observed online buying behaviors to create tailored campaigns to target specific customer segments with customized messaging and offers. These campaigns not only create more relevant customer experiences, but increase conversion. With Datajoin integrations, customers can drive 2-3x higher conversion rates on remarketing campaigns – even without 3rd party cookies, according to the company.
These campaigns not only create more relevant customer experiences, but increase conversion. With Datajoin integrations, customers can drive 2-3x higher conversion rates on remarketing campaigns – even without 3rd party cookies.
Datajoin’s vision is that digital teams themselves will be able to unlock siloed behavioral data across their stack and create more relevant customer experiences throughout the customer journey. Datajoin is proud to offer Digital Integrations for the Adobe Analytics and Google Analytics ecosystems to help sales and marketing teams maximize the return on their tech stack spend.
For more information reach out to the company at info@datajoin.com.
